Obstetric fistula most commonly occurs among women who give birth without access to medical assistance. During labour if the unborn baby becomes obstructed and the woman is in a prolonged labour, the pressure from the baby creates a small hole and renders her incontinent. Often the unborn baby dies and the woman is left with obstetric fistula.
While fistula is preventable under the professional supervision of a qualified birth attendant during labour, many women in Tanzania still give birth at home. CCBRT hospital performs the corrective surgery and provides a fully comprehensive cycle of care free of charge thanks to their partnership with Johnson & Johnson and Vodaphone Foundation.
Governments, Iconic leaders, popular messengers including Super Model and Founder of Every Mother Counts Christy Turlington have visited the hospital to see first hand how CCBRT is transforming these women’s lives.
To promote the service to more Tanzanian women, AIO engaged The First Lady of Tanzania, Mama Salma Kikwete as an Ambassador. The First Lady encouraged all women who were suffering with a fistula to reach out to CCBRT and receive the correctives surgery and rehabilitation services. The PSA was launched on International Day to End Obstetric Fistula and aired across mass media TV and radio networks.