Make it Matter is a brand that was developed by Africa Inside Out (AIO) in late 2017 with the ambition to support and bring to market local handicrafts, art and furniture. The ultimate aim is to catalyse socio-economic empowerment amongst Tanzanian artisans.
In July 2018 AIO launched a modest Make it Matter retail space in Oysterbay which has been well received by local and international customers. During which, the Make it Matter team built relationships with Tanzanian artisans from Mtwara, Zanzibar, Arusha, Ifakara, Morogoro, Iringa, Mwanza and Dar es Salaam.
The Make it Matter retail store currently promotes 35 entrepreneurs, small businesses and organisations. All products in store support the livelihoods of people living with disability, refugees, survivors of domestic and gender based violence, environmental & conservation projects, people recovering from drug and substance abuse as well as mothers and fathers relying on their handicrafts as a main household income.