Overview

Africa Inside Out developed a concept and the production of TV, radio and billboard assets for The United Against Malaria AFCON 2013 campaign transformed Africa’s premier football tournament into a star-studded platform for anti-malaria messaging. The United Against Malaria (UAM) African Cup of Nations, in partnership with the Confederation of African Football (CAF), Roll Back Malaria, Johns Hopkins University, Malaria No More, the Gates Foundation, and Speak Up Africa, leveraged the immense popularity and broad media reach of the African Cup of Nations Tournament (AFCON) – with a combined estimated viewership of over 6 billion worldwide – to raise awareness and promote the fight against malaria.

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