In 2012 Malaria No More contracted AIO to produce a series of public service announcements to be aired at 9pm every night on TV and radio to remind citizens to sleep under an insecticide treated bed net. The communication materials aimed to reinforce the government’s universal coverage campaign that had successfully distributed bed nets to every sleeping space across Tanzania.
His Excellency, President Jakaya Kikwete lead the fight against malaria in Tanzania with a national scale up of new preventive strategies and improved quality and access to testing and treatment. Several global initiatives have shaped malaria control strategies over the years, including the Millennium Development Goals and the Roll Back Malaria Partnership. Key national policies that guide malaria planning include the National Health Policy, National Strategy for Growth and Reduction of Poverty, third Health Sector Strategic Plan, as well as the ongoing Local Government Reform processes.